FOR IMMEDIATE RELEASE
‘Cleaning for a Reason’ Gives the Gift of a Clean Home
Non-profit aims to raise awareness and ease the burden of cleaning for cancer patients
during Breast Cancer Awareness Month
DALLAS – Oct. 1, 2013 –As the nation focuses on increasing awareness of breast cancer and raising funds for research during Breast Cancer Awareness Month, Cleaning for a Reason is helping make life a little easier for women battling the disease, one housecleaning at a time. The American Cancer Society estimates that 800,000 American women will be diagnosed with cancer in 2013.* Cleaning for a Reason aims to help those cancer patients by taking on the chore of cleaning with the help of Swiffer and Walmart.
“I started this organization when a woman told me she couldn’t afford to have her house cleaned because of her medical bills,” said Debbie Sardone, founder of Cleaning for a Reason. “It’s women, undergoing the physical, emotional and financial rigors of cancer treatment, who need professional housecleaning services the most and we are so grateful to Swiffer and Walmart for helping expand our reach.”
Swiffer and Walmart are partnering with Cleaning for a Reason to raise awareness with pink Swiffer Sweepers, WetJets and Dusters displayed in specially branded pallets. The display features a Walmart associate who is a breast cancer survivor. Through Swiffer, Walmart and Cleaning for a Reason, millions of shoppers will be exposed to the non-profit’s mission and commitment to helping those affected by cancer.
“With this type of exposure, more women will become aware of what we offer and more maid services will become partners to help ease the burden of these brave women who are in the fight of their lives,” added Sardone.
Breast Cancer Awareness Month creates a natural opportunity for Cleaning for a Reason to raise awareness of their mission to ease the burden of household chores for women. Currently, there are more than 1,000 maid services in U.S. and Canada who volunteer their time and services to provide free professional cleanings. They “bring meaning to cleaning” by providing more than 13,000 free housecleanings to date, allowing women to focus their energy on fighting cancer. Maid services that want to volunteer and cancer patients who would need free cleanings can sign up at www.CleaningForAReason.org.
About Cleaning for a Reason
Cleaning For A Reason strives to aid women who are battling cancer by teaming up with cleaning services across the U.S. and Canada. Together, these two forces offer free maid services to meet the needs of women, and since 2006 have donated up to $3.7 million in free services. Based in Lewisville, Texas, Cleaning For A Reason works with more than 1,000 residential cleaning services and continues to grow and gain support. To learn more about Cleaning For A Reason, please visit the website at: www.cleaningforareason.org
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
*American Cancer Society Surveillance Research 2013, http://www.cancer.org/research/cancerfactsstatistics/cancerfactsfigures2013/index
Kay McDowell, Mitchell Communications Group
479-439-3772 or Kay.firstname.lastname@example.org
Lynn Frankenfield, Cleaning for a Reason
877-337-3348 or Lynn@cleaningforareason.org
Jeff Crilley, Real News PR
214-226-3327 or email@example.com